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    <title>Totally MAd</title>
    <link>http://www.totallymad.co.za</link>
    <description>The latest stories from Totally MAd</description>
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<title><![CDATA[Lenovo cuts through the clutter with Primall Media]]></title>
<link>http://www.totallymad.co.za/?IDStory=44713&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</link>
<description><![CDATA[Unlimited?s shopping mall advertising specialist, Primall Media, has provided Lenovo with a &#39;can DO&#39; advertising campaign, assuring that the advertising message is communicated to tech savvy youth across the country.]]></description>
<guid>http://www.totallymad.co.za/?IDStory=44713&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</guid>
<pubDate>Mon, 06 Feb 2012 00:00:00 +0200</pubDate></item>
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<title><![CDATA[Graffiti gives Just Letting a new lease with branded vehicles]]></title>
<link>http://www.totallymad.co.za/?IDStory=44697&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</link>
<description><![CDATA[Vehicle branding and transit media specialists, Graffiti, recently gave Just Letting, a division of the Just Property Group, a fresh new look by branding the vehicles driven by rental  agents and franchise owners with a bold, bright new brand image.]]></description>
<guid>http://www.totallymad.co.za/?IDStory=44697&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</guid>
<pubDate>Fri, 03 Feb 2012 15:14:44 +0200</pubDate></item>
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<title><![CDATA[Mine the consumer mother lode ? get <i>Facebook</i> data into your CRM system]]></title>
<link>http://www.totallymad.co.za/?IDStory=44696&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</link>
<description><![CDATA[A new suite of solutions allows marketers to tap into the world?s biggest CRM database, find potential customers and offer them exactly what they want to buy. Described as a revolution in marketing, MicroStrategy?s new tools will allow brands to unlock information from <i>Facebook</i>?s 800-million-strong user base, slice and dice relevant market information, and connect directly with customers.]]></description>
<guid>http://www.totallymad.co.za/?IDStory=44696&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</guid>
<pubDate>Fri, 03 Feb 2012 15:06:48 +0200</pubDate></item>
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<title><![CDATA[<i>Cannes Lions</i> gets three more jury presidents]]></title>
<link>http://www.totallymad.co.za/?IDStory=44693&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</link>
<description><![CDATA[<i>Cannes Lions International Festival of Creativity</i> announced the appointment of three more jury presidents for this year?s event taking place from 17 to 23 June.]]></description>
<guid>http://www.totallymad.co.za/?IDStory=44693&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</guid>
<pubDate>Fri, 03 Feb 2012 14:55:20 +0200</pubDate></item>
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<title><![CDATA[NXT\ launches new Adams &amp; Adams website]]></title>
<link>http://www.totallymad.co.za/?IDStory=44692&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</link>
<description><![CDATA[South Africa?s leading full-service digital agency, NXT\ Digital Innovation, has completed another successful website launch. Commissioned by specialist intellectual property law firm, Adams &amp; Adams, NXT\ assisted in the creative rationale and conceptualisation of the new website layout, design and development.]]></description>
<guid>http://www.totallymad.co.za/?IDStory=44692&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</guid>
<pubDate>Fri, 03 Feb 2012 14:42:52 +0200</pubDate></item>
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<title><![CDATA[Unilever products clinch 13 <i>Product of the Year</i> awards]]></title>
<link>http://www.totallymad.co.za/?IDStory=44691&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</link>
<description><![CDATA[Unilever has been underscored in South Africa where 13 of its products scooped prestigious <i>SA Product of the Year awards</i>. The winning products were selected as the best innovators in their categories by a sample of 5 000 independent consumers representing the South African grocery population.]]></description>
<guid>http://www.totallymad.co.za/?IDStory=44691&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</guid>
<pubDate>Fri, 03 Feb 2012 14:41:05 +0200</pubDate></item>
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<title><![CDATA[SABS wins gold at 3<sup>rd</sup> annual <i>Public Sector Excellence Awards</i>]]></title>
<link>http://www.totallymad.co.za/?IDStory=44690&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</link>
<description><![CDATA[The South African Bureau of Standards (SABS) received a Gold Seal Award at the 3<sup>rd</sup> annual <i>Public Sector Excellence<sup>?</sup> Awards</i>. SABS achieved recognition in the Sector Excellence in training, research and development category at the awards held on Tuesday, 31 January.]]></description>
<guid>http://www.totallymad.co.za/?IDStory=44690&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</guid>
<pubDate>Fri, 03 Feb 2012 14:34:26 +0200</pubDate></item>
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<title><![CDATA[Why shopper marketing needs to be truthful, beautiful and smart]]></title>
<link>http://www.totallymad.co.za/?IDStory=44689&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</link>
<description><![CDATA[Truth, beauty and joy are not concepts you?d normally associate with shopper marketing. But for Brian Ferns, creative group head at Y&amp;R, these three are central to work that resonates with shoppers and persuades them to choose a particular product ? the product that your client is promoting.]]></description>
<guid>http://www.totallymad.co.za/?IDStory=44689&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</guid>
<pubDate>Fri, 03 Feb 2012 14:28:39 +0200</pubDate></item>
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<title><![CDATA[SAIL sings exclusivity deal with SMSA]]></title>
<link>http://www.totallymad.co.za/?IDStory=44688&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</link>
<description><![CDATA[Stadium Management South Africa (SMSA) and sports marketing leaders SAIL, announced today the details of a five-year commercial agreement for the collective rights of world class Gauteng venues, Soccer City, Orlando Stadium, Dobsonville Stadium and Rand Stadium.]]></description>
<guid>http://www.totallymad.co.za/?IDStory=44688&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</guid>
<pubDate>Fri, 03 Feb 2012 14:22:55 +0200</pubDate></item>
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<title><![CDATA[VWV partners with SAB]]></title>
<link>http://www.totallymad.co.za/?IDStory=44669&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</link>
<description><![CDATA[Global brand experience agency, VWV Group, has been appointed by South African Breweries to produce a documentary that showcases its societal leadership role within the country. The project will be concluded later this year.]]></description>
<guid>http://www.totallymad.co.za/?IDStory=44669&amp;utm_source=Totally%20MAd%20RSS%20Feed&amp;utm_medium=rss&amp;utm_campaign=RSS%20Feed</guid>
<pubDate>Fri, 03 Feb 2012 00:00:00 +0200</pubDate></item>
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