Loading Adverts...
Loading Adverts...
COUP launch

Follow our RSS feed
Banner
Bookmark and Share print mail permalink
Home

Advertising ProfileNew Vision Pictures

Published: 30 March 2010

New Vision Pictures is a fully-fledged production company handling all aspects of the production process from pre-production through to the final product. Specialising in high-end visual effects; animation; editing; final mix; and scripting for the television and advertising industry, New Vision Pictures has built its reputation on excellence and service.


New Vision Pictures is a fully-fledged production company handling all aspects
of the production process from pre-production through to the final product.
Specialising in high-end visual effects; animation; editing; final mix; and scripting for the television and advertising industry, New Vision Pictures has built its reputation on excellence and service.

Company History

New Vision Pictures was born from the media conglomerate, New Vision Media, at a time when the industry’s growing demand for its brand of youthful, energetic video and film production demanded a specialist production company. CEO, Damien Brown, and Film Director, Graeme Swanepoel, recruited Hans Sedgwick, 3D animation expert from Omage, to assist in the production of the South African pop cult, reality show, Cream Cartel, on DStv’s channel, Vuzu. The success of the show allowed the New Vision Pictures team to grow exponentially, and now boasts a hoard of editors; a dedicated 2/3D animation team; a sound studio for final mix; as well as group of in-house producers and production coordinators. New Vision Pictures works closely with the design and advertising consultancy, The Sovereign State, on the marketing and development of their shows and projects.

Clients:

HBO
BBC
M-Net
Vuzu
Virgin
MTN
Pfizer
Telkom

Successes:

• The New Vision Pictures team jumped at the opportunity to pitch on the FHM 2009 Calendar Special documentary broadcast annually by M-Net. Having won the three-way pitch and with hardly any time to let the good news sink in, they boarded the plane to the Reunion Islands for a week of frenetic filming. Returning to the New Vision edit suite after working alongside the team photographing the calendar, Director, Graeme Swanepoel, delivered a 60-minute tribute to the female form, producing a rich; textured; and sensuous edit.

• Enjoying a larger viewership than The Simpsons, Cream Cartel has been commissioned for a second 13-episode season and is in the final stages of preproduction and scripting.

• In the wake of Cream Cartel’s emphatic success, Vuzu commissioned New Vision Pictures to overhaul and redesign the anti-dating show, Vixens. According to Mohube Rapodile from Vuzu, “[The new Vixens] promises to be a provocative, suspense-filled adventure into the precarious realm of seduction, as contestants are caught between the temptations of the flesh and the rewards of abstinence.”

• Winning a pitch against one of South Africa largest production houses, New Vision Pictures was commissioned by advertising agency, MetropolitanRepublic to direct and produce a 30” TV spot for the 2010 MTN SAMA Awards.

Key Players:

Hans Sedgwick (Joint Managing Director):
Hans’s technical and animation background certainly prepared him for the role of joint Managing Director at New Vision Pictures. After mastering his craft as a character animator at London’s City Scape, Hans worked as a 3D lighting and texturing artist and particle specialist, producing numerous projects for Sliced Bread Animation in the United Kingdom. Returning to South Africa with years of serious post production experience under his belt, he joined Omage as a 3D animator responsible for all visualisations. Joining New Vision Pictures from Omage, Hans is the head of production and assists in all technical requirements.

Graeme Swanepoel (Film Director & head of Creative)
Graeme’s position as Film Director and Head of Creative at New Vision Pictures could not be more fitting for one individual. His design and animation background might explain his knack for transforming the mundane into the memorable, but it’s his attention to detail that really sets him apart as a film director. After days on set and with no respite, his inherent desire to manifest his vision often sees him editing his own projects. In the wake of his success with the pop cult reality show, Cream Cartel, DStv channel Vuzu has commisioned a second 13-episode season – evidence that his dedication has certainly yielded results.

Graeme has directed a number of high profile documentaries; commercials; and music videos, most noteworthy the 2009 FHM Calendar Special broadcast on M-Net; television commercials for the MTN South African Music Awards; and music videos for Glen Lewis; Kelly Khumalo; and Euphonik.

For more information, visit www.nvpictures.co.za.


Tagged Publications:

Next story in Advertising Profile:Joe Public  →
print mail permalink

Standard Bank is popping-up an effective campaign

When designing an advertising campaign, how effective is it to use more than one platform in which to run your campaign? Standard Banks’s new MyCard campaign is one such example that uses the mediums of television; print; ad online. Totally Mad’s Lindsey Kin investigates.


Standard Bank is popping-up an effective campaign
By Lindsey Kin

Before deciding on a medium, it important to understand your consumer. One needs to know what they read; watch; and listen to, as well as where there interest lie, before choosing a particular advertising platform in which to place a campaign to reach that specific target audience. With Standard Bank’s MyCard, the group launched a first-of-its kind credit card for women in South Africa, reinforcing the status of South African women who make the majority of buying decisions and have better financial records than men.

On top of TV, Standard Bank made use of Destiny magazine to market this new banking concept. The brand personality of this publication is about the professional woman who sees herself as being quite different from her mother and more traditional female peers, in that she is more rebellious; independent (emotionally and financially); more educated; and more outspoken. This is the reason why Destiny was selected for Standard Bank’s MyCard, in that the magazine’s target market and the MyCard target market is a match – thus connecting with its specific target market.

“Determined to assist our clients in making the right connections, Standard Bank will ensure that they move forward, by changing opportunities into realities. Standard Bank will encourage you to move forward by ‘connecting the right ideas; at the right time; at the right place; in the right way, in order to unlock something better and create opportunities that will move you forward,” says Nikki Twomey, Standard Bank Group Brand Director.

The MyCard campaign has also used the online realm to connect with its female consumer. For example, the ‘Let’s celebrate you for being you’ competition allows female MyCard holders an opportunity to share their MyCard experiences with an online community.

Standard Bank’s new campaign is impressive – and if you too have seen their pop-up print add in Destiny magazine, you will know exactly what I am talking about. I also feel that the campaign has been a success thus far, because it truly connects with the modern female consumer who is financially independent, through many media avenues, with its underlying message communicated on a personal level.

What are your thoughts on this campaign? Post your comments on our blog.

View all
print mail permalink

Top female students ‘find their magic’ with Student Village

On Tuesday, 31 August Kerryn Le Cordeur attended Student Village’s Women’s Leadership Conference at the Nu Metro Il Grande Cinema at Montecasino. The theme for the day was ‘Find your magic’ and the Top 200 female university students in Gauteng were invited to listen to several inspirational women sharing their thoughts on the topic.


Top female students ‘find their magic’ with Student Village
By Kerryn Le Cordeur

On Tuesday, 31 August I attended Student Village’s Women’s Leadership Conference at the Nu Metro Il Grande Cinema and Lounge at Montecasino in Fourways. The theme for the day was ‘Find your magic’, and Student Village, along with sponsors, the Professional Provident Society (PPS) and Inecto, invited the Top 200 female university students in Gauteng to listen to several inspirational women sharing their thoughts on the topic.

MC for the afternoon, Unathi Nkayi, welcomed delegates and introduced the first speaker, Blanka Sulentic, who heads up marketing and communications at PPS. She told delegates that she believes finding your magic involves looking for the spark within and finding your passion; your purpose; and your drive – if you can do this, you have the power to create the present and shape the future. She added that in order to do this, you need to have ‘mega self-belief’; a ‘no fear’ attitude; understand that image is everything; and ‘think big’ – because how you think impacts on how you act, which in turn impacts on how others react to you. She concluded by saying that you need to be committed to your goals and always maintain a balance in everything you do.

Next up was Mokete Sekhesa, Junior Brand Manager at Inecto, who emphasised the importance of looking after the way you look and feel, as well as knowing your strengths and weaknesses and always challenging yourself. She told delegates they should have no regrets in life and always attract positivity. She stressed the importance of constantly reading more and learning more to open your eyes to the world, and said that above all else, you need to be memorable – first impressions count!

Carly Ritz works in the fundraising department at the Johannesburg Child Welfare, and looks after the organisation’s internal and external communications. She said that to find your magic, you should try to make a difference in any way you can. She also noted that you should never underestimate the belief that others have in you, while at the same time, always value the experience of others. Lastly, she advised delegates to use what they have to make a difference and succeed.

Telana Simpson is certainly doing this through her entrepreneurial project, onematchstick.com, which involves trading one matchstick up into an office to help other entrepreneurs start their own businesses. Her pearls of wisdom to delegates included that anything is possible; everything is negotiable; you should always take action; always ‘show up’ – “sometimes wonderful things happen when you just show up”; and have a vision – think big. She said that for her, finding her magic means shining her light and following her joy.

Operations Manager of TEACH South Africa, Vuyiswa Ncontsa, agreed, saying that it is important to do the type of work that makes you want to get up and go every day. The idea behind TEACH South Africa is to place dynamic graduates in under-resourced schools, and as such her advice to delegates was to make a difference; be a role model and a life enhancer; and have the desire to make a difference and know that you can, with the help of those around you.

Rounding off with some life coaching from Sophie Licht from iSpot to enable delegates to find themselves, expand their awareness, and enhance their lives; an inspirational video featuring several other successful women sharing their thoughts on finding their magic; a few words of wisdom from Unathi – including that “You are nothing without respect” and “The only thing talent wants is to be used” – as well as a delicious lunch and the opportunity to mingle with fellow top female students, the Student Village Women’s Leadership Conference went a long way in helping these up-and-coming young women ‘find their magic’.

View all
Picture
Mortimer Harvey
Mortimer Harvey was established in 1991 by Dave Mortimer and Gerald Harvey. Clement Charnley joined in April 2005 as Director and shareholder, to complete the agency"s BE Empowerment. Mortimer Harvey is an independent, fully BEE compliant, fully South African advertising agency, delivering full se...
Picture
Fuel Ad Network
Fuel Ad Network is an independent online advertising network that provides targeted advertising solutions to South Africa’s top brands. The agency was launched in July 2006 by Anthony Broadhurst on behalf of Deal Group Media Plc, the UK’s largest independent online marketing company. Deal Group ...
Picture
GetOn eMarketing
GetOn eMarketing was started in 2007 by Melissa Attree, with the aim of assisting brands in engaging in the online conversation by cutting through the clutter using simple, creative and effective solutions to get people talking. Web 2.0 is all about connecting with someone who’s ‘just-like-me’. Con...
Picture
Guerrilla Marketing
Everyday brands and businesses are up against fierce competition, many of which have a lot more financial clout, superior strength, more experience or better offerings with greater distribution. This is when the principles of conventional marketing are no longer relevant. Enter Guerrilla Marke...
Picture
Matrix Advertising
Matrix Advertising is a Cape Town-based agency, which was established in 2001 with only three staff members. It has now grown to become a full-service agency boasting an enviable blue-chip portfolio, under the leadership of Mark Bastiaans. Matrix is an advertising and design service provider to ...
Picture
Ipsos Markinor
Markinor has joined a group of enquiring minds and passionate people giving a voice to the thoughts of millions of individuals around the world. Founded in 1975, Ipsos is the only independent, publicly-listed company in its field that is managed by research professionals. Since 1990, Ipsos has crea...
Picture
Egg Marketing and Communications
Egg Marketing & Communications provides optimised, integrated marketing solutions for children"s and family brands. With an in-depth understanding of children, their parents and the need to appeal to these markets in different ways, the team has been leading the way with regards to effective, e...
Picture
Ireland/Davenport
Ireland/Davenport is a medium-sized creative agency with a huge heart and a big brain. It takes its relationships, clients and work seriously - but not itself. Ireland/Davenport works hard, loves what it does, and laughter prevails. In its very short life, it has made some beautiful stuff. Ireland...
Picture
Oscar Tango
Oscar Tango (Pty) Ltd is marketing organisation specialising in the personal relationship that exists between a consumer and a brand. It uses a range of communication tools to support and enhance that relationship, from sophisticated technology to simple yet effective interpersonal skills. It is...
Picture
Knowledge Factory
Knowledge Factory is a leading marketing insights company which helps its clients to understand their customers, channels and markets better, in order to leverage and enhance business performance. In business, the bottom line is the top line. You know you can cut all the costs you want, but that ...
Picture
The Avenue Company
By Kerry Ashdown The Avenue Company, originally Barbara Spence Advertising, was founded in 1989 and began with just one publication. Today it handles 13 titles, including the Pica Award -winning Civil Engineering magazine. In 1996, it became The Avenue Company, branching into three divisions - A...
Picture
Primedia Face 2 Face
“The Bottom of the Pyramid is the biggest potential market opportunity in the history of commerce.” Primedia Face 2 Face has been at the forefront of this thinking for more than 28 years, having realised the enormous potential of Bottom of the Pyramid consumers. We provide marketers with a unique ...
Picture
DMASA
The Direct Marketing Association of South Africa (DMASA) has made tremendous progress in mobilising the industry after the dissolution of the MFSA. Initially falling under the MFSA structure, the DMA established itself as an independent body in November 2005 representing not only direct marketers, ...
Picture
DraftFCB South Africa
Established in 1926, FCB South Africa held the Financial Mail title of Overall and Large Agency of the Year 2000 and 2001. In Brief... * In 75 years of operation, FCB South Africa has ranked consistently as one of the top three agencies in the country. * We are currently the largest agency in ...
Picture
Ripe
In March 2003, Ripe was started as Ripe Design SA, a subsidiary of Ripe Design UK. Now, the group is 100% SA-owned, and has extended its services to include, not only a digital focus, but also design, traditional advertising (through Leap.adx) and mobile messaging services (through LeapMobile). ...
More View all
Sponsored Press Releases
Vive le Révolution!
A flash of inspiration; a meeting of minds; standing up for what you believe in; passion for a cause. Stirring stuff… sentiments that have and could spark revolutions - and the thinking behind new digital publication, COUP.
17 Aug 2010
Our glossary contains a wide variety of industry terminology, acronyms, buzzwords, neologisms and protologisms.

If you have interesting definitions to submit, please contact us.

A | B | C | D | E | F | G | H | I | J | K | L | M |
N | O | P | Q | R | S | T | U | V | W | X | Y | Z |

Show all terms
Blog

Different spokes of the PR wheel

The field of PR is not an easy easy one to categorise. Seen by industry outsiders as a simple case of ‘putting fluff together’, there’s a lot more to the job than simply sending out press releases to generate positive publicity in the press....read more
Advertisement
Archives
3 September 2010 Week in review
27 August 2010 Week in review
20 August 2010 Week in review
13 August 2010 Week in review
6 August 2010 Week in review
30 July 2010 Week in review
23 July 2010 Week in review
16 July 2010 Week in review
9 July 2010 Week in review
2 July 2010 Week in review