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Europcar lead sponsor for Tour de Free State


Europcar, one of South Africa’s leading car rental companies, is the vehicle sponsor for this year’s Tour de Free State, a cycling race that meanders through the Free State Province from 23 to 27 May.

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Be more strategic about your social media


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Gullan&Gullan creative director, Desiree Gullan, shares her insights on how to start implementing social media campaigns in a more strategic way to enhance and maintain interaction and interest.

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Dairybelle brings focus to the importance of dairy in a daily diet


Leading brand, DairyBelle has this month launched its Savour Every Flavour campaign. The campaign showcases DairyBelle’s variety of delicious flavours and tastes, showing that there is enjoyment for everyone across their product range. The promotion brings focus to the importance of dairy in a daily diet and places emphasis on the importance of balanced nutrition.

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2012 Flux Trend Review reveals South Africa’s new ‘urban tribes’


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If you want to find out what makes South Africa’s Bieber Brats or New Desperate Housewives tick, be sure to check out Dion Chang’s New Urban Tribes report, which will be unveiled at the 2012 Flux Trend Review … innovating with Samsung.

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Accelerate your digital world with Acceleration’s Digital Ignition Symposium


South African digital marketers and publishing executives are invited to participate in Acceleration’s inaugural Digital Ignition Symposium in June. The event, to be held in the Cape Winelands, features presentations by some of the world’s leading digital thinkers, with participation confirmed from local and international speakers, including Google and Adobe among others.

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Editorial DeskEditorial Desk

Getting outdoor right begins with its design
No matter in which industry you work, the end result of what you initially set out to achieve will depend on what you did at the start. This is especially true for an advertising channel such as outdoor. Without the right foundations, a campaign done through this medium will either falter and stutter or fail altogether.
The advertising landscape shifts toward digital
The shift in the print media landscape is having an effect on the advertising industry, as popularity of the medium affects the method of spreading messages.

In FocusIn Focus

Eighty20 shows how to get more from SAARF’s AMPS data
On Wednesday, 16 May, the South African Research Foundation (SAARF) invited interested parties to attend a presentation at the Bryanston Country Club on using its All Media Products Survey (AMPS) data in innovative ways. Leigh Andrews attended and provides feedback.
Provantage’s Airport.tv takes flight
Wednesday, 25 April saw Provantage launch its latest out-of-home platform – Airport.tv. Designed to be a full-service offering with seamless integration of quality entertainment and advertising, Airport.tv is targeting a very specific market with the hope of combining the powers of traditional television advertising and out-of-home media. Samantha Cook attended the launch and reports back.

New AccountsNew Accounts

Carat SA wins prized Woolworths account
Continuing its streak of luring South Africa’s top blue chip companies to its client base, media agency Carat SA has announced its latest win - the coveted Woolworths account. In charge of Woolworths buying for the past three years, Carat has now been entrusted with the full Woolworths media strategy.
Billads signs Rhapsody’s
Nine Mile Media’s Billads bill folder advertising platform has entered into a partnership with Rhapsody’s style bars to provide its innovative bill folder advertising platform.

People on the MovePeople on the Move

Sanlam Group announces new marketing head
The Sanlam Group has announced Nicky Swartz as its group head: marketing. Swartz, formerly head: Sanlam Investments marketing, took up the position at Sanlam Group in February.
JWT appoints new chief operating officer and executive creative director
Modise Makhene, CEO for JWT South Africa, announced the appointment of Jim Faulds as chief operating officer, JWT South Africa and Ashley Bacon as ECD JWT South Africa.

Marketing ProfileMarketing Profile

B.M.T Sports Management
B.M.T Sports Management is a sporting agency and sponsorship management company fashioned to provide athletes with a complete management solution, as well as creating exposure for brands and corporate companies wishing to expand their advertising portfolio.
Digital Bridges
Digital Bridges unlocks the business and communication value of the web. It was started in 2007 when Kate Elphick, a professional management and communication consultant, went to the West Coast of the USA as part of her MBA to investigate Internet businesses and to learn from the likes of Google; Reuters; PB Wiki; and Microsoft about the world of online marketing and communication.

Advertising ProfileAdvertising Profile

Joe Public
Joe Public is an independently owned, Johannesburg-based advertising agency with a deep-rooted love for South Africa. It is an agency for people, by people and it is this philosophy that inspires the team to win the hearts and minds of the South African public in everything they do.
New Vision Pictures
New Vision Pictures is a fully-fledged production company handling all aspects of the production process from pre-production through to the final product. Specialising in high-end visual effects; animation; editing; final mix; and scripting for the television and advertising industry, New Vision Pictures has built its reputation on excellence and service.

The home of live theatre events in high definition
Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.
A day with the Field Band Foundation, Soweto band … with Black Like Me
Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

PersonalitiesPersonalities

Nwabisa Mjika: career-focused mom
To be a mom and a successful communications manager at the same time is no easy feat, but when you are as passionate and driven as twenty-something Nwabisa Mjika, juggling these two titles is what life is all about.
Trinitas marketing and events manager Kim Eagle’s passion sees her soaring high above the rest
Meet Kim Eagle and you suddenly understand just how powerful a combination of beauty and brains can be. After co-owning her own company, Evening Flame Communications – a valuable business opportunity which allowed Eagle to hone her branding skills and foster a love for project planning and event management – she moved to Trinitas Consulting.
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Everything goes digital …

In this week’s editorial desk article, I wrote that the shift toward digital in the print media landscape is having an effect on the advertising industry, as popularity of the medium affects the method of spreading messages....read more
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