Europcar, one of South Africa’s leading car rental companies, is the vehicle sponsor for this year’s Tour de Free State, a cycling race that meanders through the Free State Province from 23 to 27 May.
Gullan&Gullan creative director, Desiree Gullan, shares her insights on how to start implementing social media campaigns in a more strategic way to enhance and maintain interaction and interest.
Leading brand, DairyBelle has this month launched its Savour Every Flavour campaign. The campaign showcases DairyBelle’s variety of delicious flavours and tastes, showing that there is enjoyment for everyone across their product range. The promotion brings focus to the importance of dairy in a daily diet and places emphasis on the importance of balanced nutrition.
If you want to find out what makes South Africa’s Bieber Brats or New Desperate Housewives tick, be sure to check out Dion Chang’s New Urban Tribes report, which will be unveiled at the 2012 Flux Trend Review … innovating with Samsung.
South African digital marketers and publishing executives are invited to participate in Acceleration’s inaugural Digital Ignition Symposium in June. The event, to be held in the Cape Winelands, features presentations by some of the world’s leading digital thinkers, with participation confirmed from local and international speakers, including Google and Adobe among others.
IMC Conference launches #IMCQuestionBrands can no longer rely on rational, loyal customersSteers launches new Once-Off Wacky surprise dealsJournal of Marketing closesTo get a bigger piece of the pie, you need a cookie
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