Mall Active, the in-mall activation specialist was selected by out of home specialists Kinetic to place Dove’s new range of shampoo and conditioner directly into the hands of consumers by using face-to-face mall activations in select shopping malls across the country.
Provantage was commissioned through The Media Shop to implement various elements of the Eskom Electricity Loss Programme (ELP) national campaign.
Lifestyle pantyliners made an impact in 2011 with Bonang Matheba as the official brand ambassador and innovative new product launches and making a difference through the Carry Yourself with Confidence campaign.
To raise awareness of Media24’s new English Sunday tabloid, Scoop Magazine hit South Africa’s streets with a moving media campaign in partnership with Unlimited subsidiary brandyourcar.com.
ComutaNet announced the upgrade of the impactful Rank TV platform, commencing with the upgrade of the Germiston Rank TV screen, followed by Park Station, one of Africa’s largest commuter hubs. These were followed by advancements of other existing sites such as Rustenburg and Botshabelo Taxi Ranks as well as new sites including Nelspruit Taxi Rank.
Jacaranda 94.2 Brand Xpand offers radio advertising without breaking the bankORM helps marketers turn crises into opportunitiesItec Connect ambassador Bob Skinstad opens new Cape Town officeRoyal Dansk launches new cookie rangeThe Journal of Marketing gets a fresh new look and editor
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